We strives to use the most sustainable materials from farm to factory, and invests in new fabric innovations to ensure we’re reducing our impact on the planet. We prioritize natural fibers, but use recycled synthetics where they have a clear performance and/or durability advantage.We work with a number of partners to certify our materials, suppliers, and production processes.
In 2021, we included more recycled fibers in our collection and thereby decreased our environmental impact. We define a garment or an accessory as sustainable when it contains at least 70% sustainable fibers defined in our material tool.
Virgin Polyester generates over 2x the carbon emissions than Recycled Polyester.Recycled Polyester reduces carbon emissions by 52% for fibers. That’s why 3/4 of our products that use synthetic fibers contain over 50% recycled materials. Our goal is 100% by 2025.
Extending product life cycles to reduce emissions and material waste.All of our products undergo rigorous ASTM and AATCC fabric and garment testing for abrasion, pilling, shrinkage, colorfastness, seam strength and wash cycling to ensure they exceed the industry standard 2.5 rating with a 3.5 or above.
In a facility that handles so many shipping materials and most of our physical products, it’s significant to reach a milestone like 100% landfill-free. This is done through various recycling and reuse programs, with the remainder done through a waste-to-energy partnership.
Why plant trees?
1 Bag = 10 Trees
With every purchase you will be planting trees in areas affected by severe deforestation. Revitalising ecosystems and empowering local communities.
We believe business can be a powerful tool for positive environmental change. We also understand that every time we make something, it has a negative impact on the planet. That’s why we’re working towards each of our products having a positive impact on you and the planet.
Getting to Zeroº
In 2019, we began our Zeroº climate action initiative—a commitment to reducing our ecological footprint and eliminating emissions to help limit global temperature growth to 1.5ºC.
Zero Net Carbon
New Plastic Zero Waste